About Us

Nadia Kovynyova
Founder & CEO

With over a decade of experience in bookkeeping and accounting, Nadia Kovynyova helps business owners turn financial complexity into clarity and confidence.

Based in Los Angeles, Nadia has worked with businesses in New York City and Los Angeles across industries including retail, e-commerce, architecture and design, professional services, and wellness. With a background in economics and accounting, she combines analytical expertise with a practical, business-minded approach.

As an immigrant and entrepreneur, Nadia understands firsthand the challenges and ambitions of building a business. She founded Ascend Advisors to offer more than traditional bookkeeping—providing personalized financial guidance, meaningful insights, and outsourced CFO services that support smarter decisions and sustainable growth.

Her philosophy is simple: Your numbers should work for you, not the other way around.